Local Marketing Buzz

We Help Local Businesses Generate More Customers Using Reputation Marketing, Local & Keyword Marketing & Marketing Technology, At A Fraction of The Cost  

We believe in the power of local businesses. When they thrive, the entire community also flourishes. That's why we've made it our mission to help local business owners like you succeed.

  10+ Years


Reputation Marketing Experience

200+


Small Businesses Helped

$1,000,000+


Profits Generated for Local Businesses

What you tell your customers, is your story. 

What they say about you, is your Reputation.

Why Small Businesses Need ‘Specialized Local Marketing’ Now More Than Ever

To Be Visible 

Over 91% of consumers rely on search engines to learn about local businesses.* A whopping 4 out of 5 smartphone users conduct search queries on their phones using the phrase "near me." If you want more people to find you, marketing is critical.

To Remain Competitive 

Small businesses face fierce competition not just from other local businesses, but also from larger national chains and online retailers. You can level the playing field by investing in specialized local marketing tactics such as reputation marketing and management tailored to your local market and target audience.

To Thrive

Effective marketing is not just about staying afloat—it's about empowering your small business to reach its full potential and achieve long-term success. Consider these compelling facts:*

  • 50% of local mobile searches result in store visits within one day;

  • Customers are willing to travel an average of 17 minutes to reach a local business they found through an online search;

  • Nearly 3 out of 4 people who searched for a local business ended up visiting a store within a 5-mile radius of their search location;

  • 28% of local searches result in a purchase

*Source: Gitnux Local Business Market Data Report https://gitnux.org/local-business-statistics/

What We Do

The BeeEPiC Outsourcing & SWS strategic partnership, helps local businesses boost their online presence, attract more customers, and increase revenue with Integrated Marketing Strategies:

  • Reputation Management & Marketing

  • Local & Keyword SEO

  • Social Media Marketing

  • Video Marketing

  • Directory Listing Optimization

  • Retargeting

CREDIBILITY + CLIENT RETENTION

Reputation Marketing

Foundation of all your Marketing VIA Our Proprietary Technology

ONLINE TRAFIC VIA ORGANIC VISIBILTY

Reputation Marketing

Keyword SEO (Targeted Marketing)

YouTube Video Marketing

Local Buzz/Local SEO

ONLINE TRAFFIC VIA TARGETTED ADS

Display ads & Re-targeting

Social Media Marketing

Display Ads + Retargeting

BRAND AWARENESS & VISIBILITY

Reputation Marketing

Social Media Marketing

Display Ads + Re-targeting

By investing in a comprehensive and customized marketing strategy, you can:

  • Attract more qualified leads and convert them into loyal customers

  • Build trust and credibility in your local community

  • Increase customer lifetime value and drive repeat business

  •  Boost your revenue and profitability for sustainable growth

What is Reputation Marketing & Why Is It Critical For Local Businesses?

In local marketing, a company's reputation is its most valuable asset—it directly influences consumer trust, decision-making, and ultimately, the business's success.

Reputation marketing is a strategic way to promote and manage your company’s reputation to attract customers, build trust, and drive growth. A strong, positive reputation can significantly influence potential customers' decisions, improve your local search rankings, and establish your business as a trusted, go-to resource in your community.

Key Statistics from the Local Consumer Report 2018.*

Effective marketing is not just about staying afloat—it's about empowering your small business to reach its full potential and achieve long-term success. Consider these compelling facts:*

  • 86% of consumers read reviews for local businesses (including 95% of people aged 18-34)

  • Consumers read an average of 10 online reviews before feeling able to trust a local business

  • 40% of consumers only take into account reviews written within the past 2 weeks – up from 18% last year

  • 57% of consumers will only use a business if it has 4 or more stars

  • 80% of 18-34 year old's have written online reviews – compared to just 41% of consumers over 55

  • 91% of 18-34 year old's trust online reviews as much as personal recommendations

  • 89% of consumers read businesses’ responses to reviews

This means that your potential customers are looking at review sites such as Facebook, Google, TripAdvisor, BrownBook, Scoot, Yell.com, etc. to aid them in their search to find just about everything: health care providers, restaurants, home loans, piano tuners, plumbers, web designers, wedding planners, financial planning… (you get the drift).

Equally important to what your customers are saying about you is what they are not saying.

Our process, technology and managed team will help you / your business manage and marketing your reputation!

Audit Your Reputation… What Will You Discover?

  • Do you have a Google My Business Listing?

  • Do you have over 100 positive reviews on Google?

  • Do you have reviews on the platforms your potential customers might be using?

  • Do you have reviews within the last 1-2 months?

  • Are you marketing your reviews on social media?

  • Do you have a ‘system’ for requesting and managing reviews?

  • Do you have a team member who responds to reviews?

  • Are you doing local SEO + keyword SEO?

  • Are you effectively using Social Media to market your reviews?

  • Are you happy with your current local marketing efforts?

If your self-audit reveals ‘gaps’ in your local marketing, please evaluate how we can help you.

What is Wholistic SEO & Why Are Most SEO Agencies Failing Their Clients

Many SEO agencies focus solely on rankings. However, neglecting these critical elements and failing to address the broader digital ecosystem often leads to short-lived results and missed opportunities. It also leaves their clients vulnerable to competitors and algorithm updates.

It takes a comprehensive approach to improve visibility and attract targeted local traffic.

A holistic approach that encompasses technical SEO, content quality, user experience, and reputation management drives sustainable success and builds a strong foundation for long-term growth.

Who We Serve

We're passionate about empowering small businesses to succeed through effective, tailored marketing solutions. Our expertise and services are designed to help a wide range of local businesses and industries, including:

Retail Stores

From boutiques to grocery stores, we help local retailers attract more customers, build brand loyalty, and drive sales through targeted marketing campaigns and engaging online experiences.

Location-Based Service Providers

Whether you are an HVAC servicer, a plumber, an accountant, a law firm, or a hair salon, we'll work with you to showcase your expertise, build trust with potential clients, and establish a strong reputation in your community.

Restaurants and Cafés

We specialize in helping local eateries and cafés stand out in a crowded market, with mouth-watering visuals, enticing promotions, and seamless online ordering and reservations.

Healthcare Professionals

From dentists to chiropractors, we help local healthcare providers connect with patients, build credibility, and create a welcoming, informative online presence.

Fitness and Wellness

We work with local gyms, yoga studios, and wellness centers to inspire and engage their communities, driving memberships and fostering long-term loyalty.

Auto-Industry

Car Showroom, auto-mechanics, auto-detailers

Home Services

For contractors, landscapers, and other home service professionals, we develop marketing strategies that highlight your craftsmanship, reliability, and commitment to customer satisfaction.

SUCCESS STORIES

DON’T TAKE OUR WORD FOR HOW GOOD WE ARE…

Dr. Neeta Patel is the owner of Cornerhouse Dental Care; a reputable practice in the UK.

Yvonne Karugu is a director at Lymack Suites and Gardens, one of the top hotels in Kenya, and she shares what her experience has been working with us.

Dr. Anup Das is the Chief Executive Officer of Nanyuki Cottage Hospital. The hospital is a client of SWS, and Dr Das shares his experience working with us.

Not Convinced? Scroll Down To Read & Watch More Client Testimonials

TYPES OF BUSINESSES WE CAN HELP


We have successfully serviced a wide range of local businesses 

Schedule a Call To Talk To Learn More

To learn more and discover if we are a good fit for you, and you’re a good fit for our services, go ahead and schedule a suitability call. No high pressure sales, no slick salesman, just a friendly chat to see which one of our services might be a good match for your business.

IMPORTANCE OF LOCAL SEO AND KEYWORD SEO:

Many SEO agencies focus solely on rankings. However, neglecting these critical elements and failing to address the broader digital ecosystem often leads to short-lived results and missed opportunities. It also leaves their clients vulnerable to competitors and algorithm updates.

It takes a comprehensive approach to improve visibility and attract targeted local traffic.

A holistic approach that encompasses technical SEO, content quality, user experience, and reputation management drives sustainable success and builds a strong foundation for long-term growth.

  • Local SEO: Optimizes your online presence for local searches, helping you attract nearby customers through platforms like Google My Business and local directories.

  • Keyword SEO: Enhances your content with relevant keywords to improve search engine rankings, reaching a wider audience actively seeking your products or services.

WHY YOUR BUSINESS NEEDS SOCIAL MEDIA


Social media is essential for today's businesses—it’s where your customers are. Here’s why embracing it is crucial:

Direct Engagement: Social media allows you to interact directly with your audience, building loyalty and community in ways traditional ads cannot.

Enhanced Visibility: With billions on social media, every interaction increases your potential customer base dramatically.

Increased Sales: Platforms like Instagram and Facebook simplify the buying process, directly boosting your sales with minimal effort.

Cost Efficiency: Social media offers significant marketing results without a hefty price tag, ideal for any business size.Consistent Presence: Regular posts keep your brand in the public eye, ensuring you’re the first thought when customers need your services.

We can help you leverage social media to grow your business and stay competitive in today’s market.

Review Videos

Videos are fast becoming the preferred way for people to consume online content.

With thousands of videos being uploaded to video sharing sites every minute, it is important for your business to showcase the best reviews in this format too.

SWS will take care of all aspects in preparing a review marketing video and implement a Search Engine Optimization strategy so that the video may eventually be visible on the search engines for certain key search phrases.

Ad Videos

These are quick advertising videos that showcase your product or service offers in under a minute.

These can be distributed to video sharing sites, social media sites, company websites, email newsletters and more.

SWS will take care of the whole process from scripting to putting together the video for your business.

DIRECTORY LISTING

Thousands of customers everyday search on local business directories like Yell, Yelp, Yahoo Local, Scoot, Touch Local and dozens of other sites to find the most reputable company to do business with.

You may find that your company could not be found or is not properly set up on some of the most vital directories for your business.

As per market research, 87% of customers that are referred to you go online to find your company information and the majority of them are looking for reviews about your company.

DISPLAY AD BANNERS

Global Ad Spend on Display Banner Ads is currently estimated at about USD 94 Billion per year, rising to about USD 130 Billion in 2021.

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In the UK, the market for Display Ad Banners was around GBP 12.3 Billion in 2006, and rising to GBP 19.79 Billion in 2018.*

We offer a full service solution from planning the campaign, designing the ad banners, to rolling out the campaign and measuring the statistics to provide a detailed view on the success of the campaign.

RETARGETING

It is estimated that about 97% of website visitors leave a website without taking action of contacting the business.

The current stats indicate that 3 out of 4 consumers now notice retargeted Ads.

Website visitors who are retargeted with display Ads are 70% more likely to convert on a retailer’s website.

Studies show about 50% of marketers said their retargeting budget will increase in the next 6 months.

SWS offer a full-service solution for businesses, starting from planning the campaign, to design of banners and set up of the campaign, plus monitoring the ad statistics to offer businesses insightful analytics on the campaign progress.

Schedule a Call To Talk To Learn More

To learn more and discover if we are a good fit for you, and you’re a good fit for our services, go ahead and schedule a suitability call. No high pressure sales, no slick salesman, just a friendly chat to see which one of our services might be a good match for your business.


INTEGRATE THE ‘#1 ALL IN ONE’ MARKETING & SALES SOFTWARE

Build Your Digital Marketing Engine

All the tools you need in one platform without having to "duct-tape" multiple platforms together!

CAPTURE

Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more!

NURTURE

Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more!

CLOSE

Use our built-in tools to collect payments, schedule appointments, and track analytics!

Every business needs a trusted software solution to manage their marketing & sales. We have partnered with the top rates software provider to offer our clients access to the premium software that others are charging $297-$497 a month for.

Ask how to get access for as little as $97 a month!

Just In Case You Needed More Convincing…

Cube Movers are a removals company based in Kenya. Since working with SWS Group, they have seen a great return on investment.

Alesca Productividad is a company in the Information Technology sector that provides its clients with solutions and services that allow companies to automate their processes, increase their productivity and improve their quality of life.

Medivet Twickenham has been delivering exceptional pet care to Twickenham, St Margaret’s, Strawberry Hill, Teddington and the surrounding areas for over 15 years. We understand your pet’s a beloved member of the family, and are proud to offer a range of services and facilities.

THE LOCAL MARKETING BUZZ ALLIANCE

The Local Marketing Buzz Network, is an alliance of local and overseas marketing specialist with proven track records, offering time tested services at extremely affordable rates, founded by Beejel Parmar.

Beejel has helping businesses integrate virtual assistants, overseas resources, managed services since 2009. Based in Las Vegas, Beejel is a sought after speaker and trainer on the topics of productivity, outsourcing, virtual assistants, and various marketing topics.